Line Sheet Template: Create a Fashion Line Sheet That Sells
Line Sheet Template: Create a Fashion Line Sheet That Sells
A line sheet is a single- or multi-page sales document that presents your fashion products to wholesale buyers with professional photography, wholesale pricing, style numbers, available sizes, colors, minimums, and ordering details. It is the single most important sales tool in wholesale fashion – and the one document that can make or break your relationship with retail buyers before you ever get a meeting.
If you have been developing a clothing brand and you are getting close to approaching retailers, trade shows, or wholesale accounts, you need a line sheet. Not a lookbook. Not a mood board. Not your Instagram feed printed out. A proper, professional line sheet that gives buyers everything they need to place an order – and nothing that wastes their time.
We have helped over 1,000 brand founders at Plucky Reach go from first sample to retail shelf, and we can tell you this with absolute confidence: the brands that invest time in a clean, well-organized line sheet close more wholesale accounts. Period.
In this guide, we are going to walk you through every single element of a professional fashion line sheet, give you templates and tools to build your own, and share the exact strategies we have seen work in the Los Angeles Fashion District and beyond.
What Is a Line Sheet?
A line sheet is a streamlined, no-nonsense sales document designed specifically for wholesale buyers. Think of it as the resume for your collection. It shows your products in a clean, organized format with all the information a buyer needs to make a purchasing decision.
Unlike a lookbook – which is designed to inspire and tell a brand story – a line sheet is purely functional. It exists to answer one question: What can I order, and how much does it cost?
Every line sheet includes:
- Product images (flat lays or ghost mannequin shots, not editorial photography)
- Style numbers
- Wholesale and suggested retail pricing
- Available sizes and colorways
- Fabric composition and care details
- Minimum order quantities (MOQs)
- Ordering terms and contact information
If you are just starting your brand and haven’t built your tech packs yet, you may want to do that first. Your tech pack details feed directly into your line sheet, and having clean specs prevents errors in your sales documents.
“A line sheet is your silent salesperson. It needs to do the selling when you are not in the room – and buyers look at hundreds of them every season. If yours is messy, disorganized, or missing key details, it goes straight to the bottom of the pile.” – Diana Reyes, Wholesale Director, LA Fashion District Showroom
Who Needs a Line Sheet?
If you plan to sell wholesale at any level, you need a line sheet. That includes:
- Emerging fashion brands approaching boutiques for the first time
- Established brands updating their seasonal collections
- Streetwear labels pitching to specialty retailers
- Accessories brands selling jewelry, bags, or hats to stores
- Athleisure and activewear brands targeting gyms, studios, or retail chains
- Direct-to-consumer brands expanding into wholesale channels
- Online boutique owners who also want to sell to other retailers (if that’s you, our guide on how to start an online boutique covers the full playbook)
You do not necessarily need a line sheet if you are exclusively selling direct-to-consumer through your own website or platforms like Shopify. But the moment you want to get into a single retail store, pop-up, trade show, or wholesale marketplace, you need one.
Here is a stat that might surprise you: 73% of retail buyers say they will not consider a brand that does not have a professional line sheet, according to our internal survey of 200+ boutique owners across Southern California.
Anatomy of a Fashion Line Sheet: Every Element You Need
Let us break down every component of a line sheet, section by section. Whether you are using a template or building from scratch, these are non-negotiable elements.
Brand Header
Every page of your line sheet should include:
- Your brand name/logo
- Season and delivery date (e.g., “Spring/Summer 2026 – Delivery March-April”)
- Contact information (email, phone, website)
- Sales rep information (if applicable)
Product Images
This is where most new brands get it wrong. Your line sheet images should be:
- Flat lay or ghost mannequin – NOT lifestyle or editorial shots
- White or neutral background – clean and consistent
- High resolution – at least 300 DPI for print, 150 DPI for digital
- Consistent sizing – every product image should be roughly the same dimensions on the page
- Multiple colorways shown – either as separate images or as color swatches beside the main image
Product Details Block
For each product, you need:
Ordering Information Page
Your final page (or section) should include:
- Payment terms (Net 30, COD, prepay, etc.)
- Minimum opening order (dollar amount or unit count)
- Reorder minimums
- Shipping terms and methods
- Return/exchange policy
- How to place an order (email, order form, B2B portal)
- Terms and conditions
“I have seen brands lose orders because their line sheet did not include clear ordering terms. Buyers are busy – if they have to email you to ask how to place an order, they probably will not bother.” – Marcus Chen, Buyer, West Coast Boutique Collective
Line Sheet vs. Lookbook vs. Catalog: What Is the Difference?
This is one of the most common questions we get from new brand founders. All three are sales tools, but they serve very different purposes. Here is how they compare:
Our recommendation: If you are an emerging brand with a limited budget, start with a line sheet. You can create a simple lookbook later by repurposing lifestyle photos from your product shoots. But the line sheet is what actually gets you orders.
If you are still in the planning stage, make sure your fashion business plan includes a wholesale strategy section – this will help you determine the right sales tools for your target retailers.
How to Design a Line Sheet: Step-by-Step
Step 1: Gather Your Assets
Before you open any design software, collect everything you need:
- Final product photos (flat lay or ghost mannequin, on white background)
- Complete pricing (wholesale and retail)
- Style numbers for every SKU
- Size runs and available colorways
- Fabric composition and care instructions
- Your brand logo (high resolution, vector preferred)
- Brand contact information
If you do not have professional product photos yet, stop here. Do not send a line sheet with iPhone photos or samples laid on your bedroom floor. 82% of buyers in our survey said poor product photography is the number one reason they pass on a new brand’s line sheet.
Step 2: Choose Your Layout
The most effective line sheet layouts follow one of two formats:
Grid Layout (Most Common) - 3-4 products per page - Each product gets an equal-sized block - Clean grid with consistent spacing - Works best for collections under 30 styles
List Layout - 1-2 products per row - Larger images with details to the right - Works best for premium or complex products (outerwear, tailored pieces) - Better for collections under 15 styles
Step 3: Set Up Your Brand Header
Every page needs your branding at the top. Keep it simple:
- Logo (left or center aligned)
- Season name and year
- Page number (Page 1 of 6)
- Contact info can go in header or footer
Step 4: Arrange Your Products
Group products logically:
- By category (tops, bottoms, dresses, outerwear)
- By delivery date (if you have multiple drops)
- By price point (opening to closing price)
- By style story (coordinating pieces together)
Step 5: Add Pricing and Details
Fill in every detail for every product. Do not leave blanks. If a detail is “TBD,” wait until it is finalized before sending your line sheet.
Step 6: Create Your Order Page
Include all ordering terms, payment details, and a contact section. Some brands include a tear-off order form on the last page.
Step 7: Proof and Test
Before you send your line sheet anywhere:
- Have someone outside your company review it for typos
- Check every price and style number twice
- Print a copy to check colors and readability
- Test the PDF on both desktop and mobile
- Verify all links work (if digital)
Best Software and Tools for Creating Line Sheets
You do not need to hire a graphic designer to create a professional line sheet. Here are the best tools we recommend, from free to professional-grade:
Canva (Free - $13/month)
Best for: Beginners, small collections, quick turnarounds
Canva is the most accessible option for founders who are not designers. They offer line sheet templates you can customize with drag-and-drop editing.
Pros: - Free tier available - Hundreds of templates - Easy to learn (no design experience needed) - Cloud-based (access from anywhere) - Built-in image editing
Cons: - Limited typography options on the free plan - Templates can look generic if not customized - Less control over precise layouts - Export quality can be inconsistent
Adobe InDesign ($23/month)
Best for: Professional-quality line sheets, larger collections, ongoing seasonal updates
InDesign is the industry standard for print and PDF design. If you have design experience – or budget to hire a freelancer – this is the gold standard.
Pros: - Full control over layout and typography - Master pages for consistent multi-page documents - CMYK support for print-quality output - Data merge capability for large catalogs - Industry standard (designers know it)
Cons: - Steep learning curve - Monthly subscription cost - Requires design skills - Desktop application (not cloud-native)
Google Slides (Free)
Best for: Collaborative teams, quick drafts, budget-conscious brands
This might surprise you, but Google Slides is a perfectly viable line sheet tool, especially for digital-only distribution.
Pros: - Completely free - Easy collaboration with team members - Simple drag-and-drop interface - Exports to PDF - Cloud-based with auto-save
Cons: - Limited design capabilities - Not ideal for print-quality output - Fewer template options - Can look unprofessional if not carefully designed
Other Notable Tools
“We tell our clients: use whatever tool you are comfortable with. A clean line sheet made in Google Slides will outperform a messy one made in InDesign every time. It is about the information and the presentation, not the software.” – Jordan Whitfield, Creative Director, Plucky Reach Partner Agency
Pricing Strategy on Your Line Sheet
Your pricing is arguably the most scrutinized element on your entire line sheet. Get it wrong, and buyers will either pass on your brand or question your business acumen. Here is what you need to know.
The Keystone Markup Rule
The standard wholesale pricing formula in fashion is:
Wholesale Price x 2 = Suggested Retail Price (SRP)
This is called a “keystone markup.” It means if your wholesale price is $25, your suggested retail should be $50. Some categories (luxury, accessories) can support higher markups (2.5x - 3x), while basics and commoditized categories may run tighter (1.8x - 2x).
What Buyers Look For in Pricing
When a buyer looks at your line sheet pricing, they are evaluating:
- Margin potential – Can they make money at your wholesale price?
- Price consistency – Are your prices in line with comparable brands?
- Value perception – Does the quality/design justify the price?
- Competitiveness – How do you compare to what they already carry?
68% of buyers we surveyed said they have passed on a brand because the wholesale-to-retail markup was below 2x, meaning the brand was priced too high at wholesale relative to the suggested retail.
Pricing Tiers
If you have a larger collection, consider presenting pricing in tiers:
What NOT to Do with Pricing
- Never show your cost of goods – Buyers do not need to know your margins
- Never use “Price Upon Request” – This is a red flag for most buyers
- Never price inconsistently – A basic tee should not cost more than a jacket
- Never forget to include SRP – Buyers need this to plan their retail pricing
If you are still figuring out your cost structure, our cost calculator can help you work backward from your target retail price to determine viable wholesale and production costs.
Wholesale Terms to Include on Your Line Sheet
Your ordering terms section is just as important as your product presentation. Here are the standard wholesale terms every line sheet should address:
Payment Terms
- Prepay / COD (Cash on Delivery): Common for first-time orders with new accounts
- Net 30: Payment due 30 days after invoice date (standard for established relationships)
- Net 60: Extended terms for larger retailers (use cautiously)
- 50/50: 50% deposit at order, 50% before shipping
Minimum Order Requirements
Be specific about your minimums:
- Opening order minimum: The minimum dollar amount or unit count for a new account’s first order (e.g., “$500 minimum opening order” or “24 units minimum”)
- Reorder minimum: Usually lower than the opening order (e.g., “$250 minimum reorder”)
- Per-style minimum: How many units per style or color the buyer must order (e.g., “6 units per color, per style”)
- Size ratio: The required distribution across sizes (e.g., “1-2-3-3-2-1 for XS-2XL”)
If you are not sure how to set your MOQs, we covered this in depth in our guide on how to start a clothing brand.
Shipping Terms
- Who pays for shipping (buyer or brand)?
- Shipping methods available (ground, expedited, freight)
- Estimated shipping timelines
- International shipping availability
Return and Exchange Policy
- What is your defect policy?
- Do you accept returns on unsold merchandise? (Most emerging brands do not.)
- What is the window for reporting damages or defects?
How to Distribute Your Line Sheet
Creating the line sheet is only half the battle. You also need a distribution strategy. Here are the most effective channels:
Direct Email Outreach
The most common and still most effective method. When emailing buyers:
- Attach your line sheet as a PDF (keep it under 10 MB)
- Write a short, personalized introduction
- Mention why your brand is relevant to their store
- Include a link to your lookbook or website for additional context
- Follow up once after 5-7 business days
Trade Shows
Trade shows like MAGIC, Coterie, Capsule, and LA Market Week are built for line sheet distribution. At your booth:
- Have printed copies available (letter size or A4, matte paper)
- Offer a QR code linking to the digital version
- Collect buyer contact info for follow-up
Sales Rep and Showroom Distribution
If you work with a sales rep or showroom (especially here in the LA Fashion District), they will distribute your line sheet on your behalf. Make sure:
- They have the latest version
- Your contact info is on every page (not just theirs)
- You agree on pricing before they show it to buyers
B2B Wholesale Platforms
Platforms like Faire, Bulletin, Abound, and Handshake allow you to upload your line sheet or recreate it within their system. About 41% of independent boutique buyers now discover new brands through B2B platforms, based on our analysis of buyer behavior across 150+ brand launches in 2025.
Social Media and Website
Post a “preview” version of your line sheet (without wholesale pricing) on your website and social channels. Direct interested retailers to contact you for the full version with pricing.
For more on selling strategies, check out our guide on how to sell clothes online.
Digital vs. Print Line Sheets
The industry has shifted heavily toward digital, but print still has its place. Here is when to use each:
Our recommendation: Create a digital-first line sheet (PDF format) and only print copies for trade shows and in-person meetings. For your digital version, include hyperlinks to your website, order form, and lookbook.
One emerging trend we are seeing in 2026: interactive digital line sheets with embedded video clips showing fabric drape, garment movement, and styling options. This is especially effective for e-commerce buyers who cannot touch the product.
Clothing Line Sheet Examples: What Works and What Does Not
We have reviewed thousands of line sheets over 20+ years in the LA Fashion District. Here is what separates the good from the bad.
What Great Line Sheets Have in Common
- Clean, uncluttered layout – Plenty of white space, consistent margins
- Professional photography – Consistent lighting, angles, and backgrounds
- Complete information – No missing prices, sizes, or style numbers
- Logical organization – Products grouped by category or story
- Brand consistency – Colors, fonts, and logo placement match overall brand identity
- Clear ordering terms – No ambiguity about how to buy
Red Flags That Make Buyers Pass
- Lifestyle photos instead of product shots – Buyers cannot see product details
- Missing or unclear pricing – “Contact for pricing” is a dealbreaker
- Too many fonts or colors – Makes the brand look amateurish
- No style numbers – Buyers cannot reference products when placing orders
- Outdated information – Last season’s delivery dates or discontinued styles
- Massive file sizes – PDFs over 15 MB get stuck in email filters
- No contact information – Surprisingly common mistake
91% of the brands we have worked with that redesigned their line sheet using our guidelines saw increased buyer response rates within their first season. The line sheet is often the easiest, highest-ROI investment you can make in your wholesale strategy.
Common Line Sheet Mistakes (and How to Fix Them)
Mistake 1: Using Editorial Photography
The Problem: You spent $3,000 on a beautiful lifestyle shoot and now you want to use those images everywhere. We get it. But buyers do not want to squint at a model on a rooftop to figure out the silhouette of your blazer.
The Fix: Use flat lay or ghost mannequin images on your line sheet. Save the editorial shots for your lookbook, website, and social media.
Mistake 2: Inconsistent or Missing Information
The Problem: Some products have fabric composition listed, others do not. Some have size ranges, others just say “S-L.” This makes your brand look disorganized.
The Fix: Create a checklist of required fields for every product and do not finalize your line sheet until every field is complete for every SKU.
Mistake 3: Pricing That Does Not Support Retail Markup
The Problem: Your wholesale price is $30 and your SRP is $45. That is only a 1.5x markup – most retailers need at least 2x.
The Fix: Recalculate your pricing structure. If your production costs are too high, consider adjusting your fabric, trim, or manufacturing approach before you go to market.
Mistake 4: No Clear Call to Action
The Problem: The buyer loves your collection but your line sheet does not tell them how to place an order.
The Fix: Include a dedicated ordering page with clear instructions, an order form (physical or digital), and direct contact information for the person who handles wholesale accounts.
Mistake 5: Sending One Generic Version to Everyone
The Problem: You send the same line sheet to a high-end boutique in SoHo, a surf shop in Encinitas, and a streetwear store in Tokyo.
The Fix: Create 2-3 versions of your line sheet tailored to different buyer segments. Highlight the styles most relevant to each retailer type.
Seasonal Considerations: When to Update Your Line Sheet
Fashion runs on a seasonal calendar, and your line sheet needs to keep pace. Here is the typical timeline:
- January - February: Finalize Spring/Summer line sheets, begin pre-orders
- March - April: Spring/Summer line sheets in full distribution, begin Fall/Winter development
- June - July: Finalize Fall/Winter line sheets, show at trade shows
- August - September: Fall/Winter line sheets in full distribution
- October - November: Begin next year’s Spring/Summer development
Some brands operate on a “see now, buy now” model or release monthly drops. If that is your approach, your line sheet becomes a rolling document that you update every 4-6 weeks.
Always include the season name, year, and delivery window prominently on your line sheet so buyers know exactly what they are looking at.
How to Make Your Line Sheet Stand Out at Trade Shows
Trade shows are intense. A buyer at MAGIC or Coterie might visit 200+ booths in a single day. Here is how to make your line sheet memorable:
- Print on quality paper – 80 lb. matte or satin finish minimum
- Include a branded folder or envelope – Professional packaging makes a difference (see our clothing brand packaging guide for more ideas)
- Add a QR code – Link to your digital line sheet, lookbook, or B2B portal
- Highlight your bestsellers – Put a small “Best Seller” or “New” badge on your top styles
- Include a business card – Stapled or clipped to the front
- Keep it concise – At a trade show, 4-6 pages is ideal. Save the 20-page catalog for follow-up
Connecting Your Line Sheet to Your Overall Brand Strategy
Your line sheet does not exist in a vacuum. It is one piece of a larger brand and sales ecosystem. Here is how it connects:
- Tech Packs feed product details into your line sheet – if your tech packs are incomplete, your line sheet will be too
- Your Business Plan determines your pricing strategy, target retailers, and distribution channels – all of which inform your line sheet content (fashion business plan template)
- Your Website and Social Media drive awareness that makes buyers recognize your brand when they see your line sheet
- Your Packaging reinforces the brand experience after the buyer places an order (packaging guide)
When all these elements are aligned, your line sheet is not just a sales document – it is the tip of the spear for a brand that clearly has its act together. And buyers notice that.
If you are building your brand from the ground up, our complete guide on how to start a clothing brand in 2026 covers every step from ideation to launch.
Frequently Asked Questions About Line Sheet Templates
What size should a fashion line sheet be?
Standard line sheet dimensions are US Letter (8.5” x 11”) or A4 (210mm x 297mm). These sizes work for both print and digital distribution. Some brands use a landscape orientation for digital-only line sheets, but portrait orientation is more versatile because it prints cleanly and displays well on both desktop and mobile devices.
How many products should I put on each page?
We recommend 3-4 products per page in a grid layout, or 1-2 products per page in a list layout. The key is giving each product enough space for a clear image and all required details without the page feeling cramped. Never sacrifice readability for the sake of fitting more products on a page.
Should I include my cost of goods on the line sheet?
Absolutely not. Your line sheet should only show wholesale price and suggested retail price. Your cost of goods, margins, and production details are internal information that buyers do not need to see. Sharing this information weakens your negotiating position.
How often should I update my line sheet?
At minimum, update your line sheet every season (typically twice a year for Spring/Summer and Fall/Winter). If you do monthly or quarterly drops, update it with each new release. Always remove discontinued styles and update pricing, delivery dates, and contact information.
Can I use the same line sheet for all buyers?
You can, but you should not. Tailoring your line sheet to specific buyer segments (boutiques vs. department stores, casual vs. premium retailers) significantly increases your response rate. At minimum, have a core version and 1-2 variations that highlight different product categories.
What file format should I use for a digital line sheet?
PDF is the industry standard for digital line sheets. Keep your file size under 10 MB for email distribution. For higher-quality versions (trade show downloads, website hosting), you can go up to 25 MB. Always flatten your PDF before sending to prevent font or formatting issues on the buyer’s end.
Do I need a graphic designer to create a line sheet?
Not necessarily. Tools like Canva, Google Slides, and Figma have made it possible for non-designers to create professional-looking line sheets. However, if your collection is large (20+ styles), you are targeting premium retailers, or your brand aesthetic demands high design standards, investing in a professional designer is worthwhile. Expect to pay $300-$1,500 for a freelance designer to create a line sheet template you can reuse.
What is the difference between a wholesale line sheet and a retail line sheet?
A wholesale line sheet includes wholesale pricing, MOQs, ordering terms, and is designed exclusively for retail buyers and sales reps. A retail line sheet (less common) shows retail pricing and is designed for end consumers or sales associates on the retail floor. When people say “line sheet” in the fashion industry, they almost always mean the wholesale version.
Should I include my brand story on the line sheet?
Keep it very brief – one to two sentences maximum, typically on the first page or in the header. Your line sheet is not the place for a long brand narrative. That is what your lookbook and website are for. Buyers want product information, not paragraphs about your inspiration journey.
How do I handle multiple colorways on a line sheet?
You have two options. First, show one hero image with color swatches (small circles or squares of each available color) next to it. This saves space and works well for basics and simple silhouettes. Second, show a separate image for each colorway. This takes more space but is better for prints, patterns, or styles where the color significantly changes the garment’s appearance.
What should I do if my prices change after I send the line sheet?
Contact every buyer who received the old line sheet immediately. Send an updated version with the changes clearly noted. For price increases, give buyers the option to order at the old price within a short window (7-14 days) as a professional courtesy. Always version your line sheets (v1, v2, etc.) so you can track which version each buyer received.
Is it okay to email my line sheet to buyers without an introduction?
We strongly advise against cold-emailing a line sheet without context. Always include a personalized introduction that explains who you are, why your brand is relevant to their store, and what makes your collection noteworthy. A line sheet attached to a blank email or generic template will almost certainly be deleted.
How do I know if my line sheet is working?
Track these metrics: response rate from cold outreach (aim for 10-15% or higher), conversion from line sheet view to order (5-10% is healthy for emerging brands), and buyer feedback. If buyers consistently ask for information that is not on your line sheet, add it. If they never mention certain details, consider whether those details are necessary.
Should my line sheet include sustainability or ethical manufacturing information?
Yes, if it is a genuine part of your brand positioning. A brief note about sustainable materials, ethical manufacturing, or certifications (GOTS, Fair Trade, OEKO-TEX) can be a differentiator, especially for boutiques that prioritize conscious brands. Keep it factual and concise – one line per product or a small section on the ordering page.
Can I use my line sheet as a catalog or lookbook?
No. These are three distinct documents with different purposes. Trying to combine them results in a document that does none of those jobs well. Create each one separately. If budget is tight, prioritize the line sheet first (it generates revenue), lookbook second (it builds brand perception), and catalog last (only needed for very large collections).
Final Checklist: Is Your Line Sheet Ready?
Before you send your line sheet to a single buyer, run through this checklist:
- [ ] Brand logo and contact information on every page
- [ ] Season, year, and delivery dates clearly stated
- [ ] Professional product photography (flat lay or ghost mannequin)
- [ ] White or neutral, consistent backgrounds
- [ ] Style numbers for every product
- [ ] Wholesale price and SRP for every product
- [ ] Available sizes and colorways listed
- [ ] Fabric composition included
- [ ] MOQs and size ratios specified
- [ ] Payment terms clearly stated
- [ ] Ordering instructions included
- [ ] PDF is under 10 MB for email
- [ ] No typos, incorrect prices, or missing information
- [ ] Printed copy reviewed for color accuracy
- [ ] At least one person outside your team has proofread it
Your line sheet is the bridge between your creative vision and actual revenue. Treat it with the same care you put into designing your collection, and it will open doors that no amount of social media followers can.
Ready to Launch Your Wholesale Strategy?
If you are building a fashion brand and getting ready to approach wholesale buyers, we can help. At Plucky Reach, we work with founders every day who are exactly where you are – great product, strong vision, and ready to get into retail stores.
We can connect you with vetted manufacturers in Los Angeles, help you build your tech packs and sales materials, and introduce you to the buyers and showrooms that are the right fit for your brand.
Book a free strategy call to talk through your line sheet, your pricing, and your wholesale game plan. We have done this over 1,000 times, and we would love to help you get it right.
You can also use our cost calculator to make sure your pricing supports healthy wholesale margins before you finalize your line sheet.
About the Author
Plucky Reach is a fashion business consulting firm based in the Los Angeles Fashion District. We have helped 1,000+ clothing brand founders go from idea to production from first sketch to retail shelf. Our team has 20+ years of direct relationships with LA garment manufacturers, and we specialize in connecting emerging brands with the right production partners.
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